June 8, 2021WANT worked with the team to explore various branding and naming strategies prior to re-launch https://www.nojitter.com/analyst-insight/cisco-rebrands-webex-aligns-it-company-mission
December 11, 2020Nationwide Mutual Insurance Company, one of the largest insurance and financial services companies in the U.S. announced the launch of…
July 28, 2020By Jonathan Bell, CEO & Founder at WANT Branding During a coffee break at TED in 2016, I struck up…
July 21, 2020The 10 things every entrepreneur and CMO needs to know about when & how to rename a company or product.…
July 13, 2020There are three groups of people to consider when embarking the naming process: 1. Decision-maker group: This is the core…
June 12, 2020On Monday, June 8, the new Alphia brand was officially announced after the merger of CJ Foods and American Nutrition,…
June 10, 2020Bringing brands to life is what we do, so we can’t help but tip our hats (or in this case…
April 21, 2020Ansira Partners, Inc. an independent global marketing services and solutions company, announced the completion of the acquisition of the CDK…- December 15, 2019Founded in 2017, Eliza and Robert Wensley created Databook with the mission is to disrupt the massive $250 billion data…
October 15, 2019Commvault, a recognized leader in data backup and recovery, announced the launch of Metallic, next-generation software-as-a-service (SaaS) data protection to…
