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Author:
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What Makes a Strong B2B Brand?
October 2, 2025
Discover the 6 Cs that define a strong B2B brand and learn how to accelerate business value through creativity, consistency,…
What Is a Brand Strategy? (And How to Build One in B2B)
October 2, 2025
Discover the importance of brand strategy in B2B and learn how to build a strong brand strategy that drives growth,…
The Four Levels of Brand Maturity: Where Does Your Company Stand?
October 2, 2025
Discover the four levels of brand maturity and how B2B companies can progress from Nascent to Amplifying to achieve higher…
WANT Wins NYX Gold for Reef Capital Partners Rebrand
March 31, 2025
We’re proud to announce that WANT Branding has won a NYX Marcom Gold Award for our rebranding work with Reef…
Brand New! The U.S. FDA has approved Myhibbin™, the only ready-to-use mycophenolate mofetil oral suspension
May 29, 2024
We are thrilled to announce the launch of Myhibbin, the new FDA-approved liquid form of the immunosuppressant mycophenolate mofetil, expertly…
WANT wins four awards at the 2024 MUSE Creative Awards!
April 15, 2024
We’re thrilled to announce WANT Branding has taken home four MUSE Awards! Our creative team struck gold with the Corporate…
Patreon’s Evolution: Logo Design in the Digital Age
March 29, 2024
Patreon, the platform renowned for empowering creators to monetize their content, has recently unveiled its latest rebrand. With a new…
Informa Markets Fashion Rebrands to MMGNET Group
February 21, 2024
Informa Markets Fashion has a new name (created by WANT): MMGNET Group (pronounced “Magnet”), a new parent brand comprised of…
Brand New! Arq reveals new name and brand identity
February 1, 2024
Earlier today, Arq revealed its rebrand by ringing the opening bell at Nasdaq. Arq is a diversified, environmental technology company…
Giving a name to AI: cautionary tales and advice for brands
January 30, 2024
The AI Gold Rush is in full swing and brands of all stripes are rushing to establish their particular niches…
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