April 19, 2016We like, buy and fall in love with brands because they provide benefits. Coke refreshes, Nike helps us win, and…
April 11, 2016When clients hire a brand naming agency, they often perceive that what they’re buying is names – name ideas that…
April 9, 2016Clients often ask: is a ‘brand positioning’ or a ‘brand idea’ the same as a ‘tagline’? In short, the answer…
April 5, 2016The following things are forgotten 5 minutes after a decision is made about what to name a product, company or…
March 7, 2016One of the key challenges in Naming is finding peace of mind in a decision. Too often, it’s easy to…
January 14, 2016Eighty-three percent of mergers fail. That’s a daunting likelihood stretching up over your back as you consider merging with or…- December 14, 2015We live in a time where making decisions is probably harder than it’s ever been. The world is full of…
