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6 IN 60 // Six Insights in Sixty Seconds:
Brand Identity Guideline
May 24, 2019
1. Start with why Why are you creating a logo or considering a logo refresh? It may be for strategic…
6 IN 60 // six insights in 60 seconds:
Brand Messaging Guideline
May 22, 2019
1. Messaging equals three things Messaging is about creating clarity around the brand’s positioning to key audience stakeholders. Messaging is…
Branding Amerant
May 7, 2019
Mercantil Servicios Financieros, one of Venezuela's largest banks, spun off Coral Gables-based Mercantil Bank in August 2019, selling 80 percent…
6 in 60 // six insights in sixty seconds:
Brand Positioning
April 19, 2019
1. Positioning is not a tagline A brand positioning is the 1-5 words that define what you stand for and…
WANT Branding Named #1 Branding Company Worldwide
April 18, 2019
WANT Branding Named Best Branding & Naming Agency on Clutch Worldwide and Locally Want Branding is excited to announce that…
6 in 60 // six insights in sixty seconds:
Brand Architecture
April 11, 2019
1. More than “houses” David Aaker’s famous edict of "House of Brands" vs. "Branded House" is a neat way of…
6 in 60 // Six Insights In Sixty Seconds: Brand Naming
April 10, 2019
1. CONFIRM THE MOST IMPORTANT DECISION-MAKERS Before you do anything, figure out who needs to be involved. Who’s in charge?…
Finding a safe haven: Brand name co-existence
March 22, 2019
Last year, Amazon raised eyebrows when it announced a healthcare venture with Berkshire Hathaway and JPMorgan Chase. It was still…
The Incredible Shrinking Brand
November 16, 2018
In 1795, history was made when distiller Jacob Beam sold his first barrel of whiskey "Old Jake Beam Sour Mash"…
‘What’s in a Name?’ barked a headline on CNN.com last week
November 2, 2018
Underneath the immortal Shakespearean headline were several major corporate name-change news stories. First WeightWatchers, announced a name change to two…
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