1. Messaging equals three things Messaging is about creating clarity around the brand’s positioning to key audience stakeholders. Messaging is usually comprised of three things: messaging matrix, tone of voice guidelines and writing style. 2. Start at the top Brand…
Mercantil Servicios Financieros, one of Venezuela's largest banks, spun off Coral Gables-based Mercantil Bank in August 2019, selling 80 percent of its shares to the public. Venezuelan investors had previously been the majority owners. Shortly after, Mercantil Bank announced plans…
1. Positioning is not a tagline A brand positioning is the 1-5 words that define what you stand for and why people should care about you. A strong positioning reflects what you want people to think of when they see,…
WANT Branding Named Best Branding & Naming Agency on Clutch Worldwide and Locally Want Branding is excited to announce that we have been ranked by Clutch across multiple categories and locations for our excellence in branding. “We’re immensely proud to…
1. More than “houses” David Aaker’s famous edict of "House of Brands" vs. "Branded House" is a neat way of summarizing the two main types of architectures, but it’s only the tip of the iceberg. 2. The family tree A…
1. CONFIRM THE MOST IMPORTANT DECISION-MAKERS Before you do anything, figure out who needs to be involved. Who’s in charge? and when the right time is to engage different stakeholders? With corporate names, the final name decision will eventually go…
Last year, Amazon raised eyebrows when it announced a healthcare venture with Berkshire Hathaway and JPMorgan Chase. It was still in the planning stages at the time, but now the tech giant and its partners have stepped out of the…
In 1795, history was made when distiller Jacob Beam sold his first barrel of whiskey "Old Jake Beam Sour Mash" from the family distillery which was known as Old Tub. The company didn't formally change its name to Jim Beam…
Underneath the immortal Shakespearean headline were several major corporate name-change news stories. First WeightWatchers, announced a name change to two letters (‘WW’), then on Weds, DunkinDonuts declared that the business would be called Dunkin dropping the Donuts descriptor. CNN also…
Naming your business right can make or break your company. A good company name is essential to a healthy brand’s lifetime. While names such as Pinterest might seem random and lucky for catching on and becoming verbs, they’re not. What…