Naming for “peace of mind”
One of the key challenges in Naming is finding peace of mind in a decision. Too often, it’s easy to go back to the well, to keep exploring ideas, looking for the ‘B.B.D.’ (bigger better deal). It’s easy to think…
Merger and Acquisition Brand Naming Strategies
Eighty-three percent of mergers fail. That’s a daunting likelihood stretching up over your back as you consider merging with or acquiring a company. That said, nearly one-fifth of mergers rise and succeed to realize the potential of two companies in…
Have you got the guts?
We live in a time where making decisions is probably harder than it’s ever been. The world is full of abundant choice. Need a hotel? no problem – there’s hundreds to pick from nicely organized and cross referenced on a…