January 23, 2017Would the movies ‘Fantastic Beasts and Where to Find Them” and “Rogue One” have performed as well at the box…
January 16, 2017There are many brands whose promise or promises are universally felt or received. Drink a Starbucks espresso and you’ll get…
October 16, 2016As brands get more sophisticated and expand their appeal to meet the needs of different consumers, brand-owners must create nomenclature…
April 19, 2016We like, buy and fall in love with brands because they provide benefits. Coke refreshes, Nike helps us win, and…
April 11, 2016When clients hire a brand naming agency, they often perceive that what they’re buying is names – name ideas that…
April 9, 2016Clients often ask: is a ‘brand positioning’ or a ‘brand idea’ the same as a ‘tagline’? In short, the answer…
March 7, 2016One of the key challenges in Naming is finding peace of mind in a decision. Too often, it’s easy to…
January 14, 2016Eighty-three percent of mergers fail. That’s a daunting likelihood stretching up over your back as you consider merging with or…- December 14, 2015We live in a time where making decisions is probably harder than it’s ever been. The world is full of…
