Ansira Partners, Inc. an independent global marketing services and solutions company, announced the completion of the acquisition of the CDK Global (Nasdaq: CDK) Digital Marketing Business, which has been rebranded as Sincro. The agreement to acquire the company was signed…
Brand name creation involves massive amounts of due diligence. Legal and trademark checks in all countries of use, along with linguistic and cultural checks to help ensure naming ‘fails’ don’t happen. But sometimes, exogenic factors (i.e. outside forces) have an…
Branding is perhaps the most overlooked aspect of mergers and acquisitions. This relegation of the brand is a missed opportunity to communicate a new, compelling vision for the merged entity. In a 2006 study of over 200 M&A’s, MIT Sloan…
Brand success can only be achieved if you create a clear verbal definition of your brand – what you stand for, why you matter and why your audiences should care about you. [3 MIN READ] It’s a new year, a…
This week was CES aka the Consumer Electronics Show, the gargantuan technology conference where 200,000 attendees descend on Vegas for three days of show and tell, schmoozing and parties. Companies have spent countless hours dreaming up some of the coolest,…
Founded in 2017, Eliza and Robert Wensley created Databook with the mission is to disrupt the massive $250 billion data brokerage industry. The new platform would give users the ability to log in, connect their data, customize their profile, and…
Commvault, a recognized leader in data backup and recovery, announced the launch of Metallic, next-generation software-as-a-service (SaaS) data protection to the market, delivering Commvault's powerful core technology simply through the cloud. WANT Branding created the new Metallic brand name and…
Branding your business name, i.e., coming up with a catchy business name is the first and the most important step in developing a brand that can sufficiently take up space, hopefully a permanent one, in your desired market. However, a…
Coming up with a brand name might sound like a difficult task, and honestly, it kind of is. As you get your company on its feet, the name you choose for your brand carries a lot of weight as it…
1. Start with why Why are you creating a logo or considering a logo refresh? It may be for strategic reasons such as a new brand, a name change, a corporate merger, or spin-off. Or, it could simply be the…