N-able, which provides a full technology stack with integrated monitoring, management, security, and ticketing to over 25,000 MSPs worldwide, was spun out of SolarWinds eight years after it was acquired, marking the beginning of “N-able 2.0”. WANT worked with the…
Science Applications International Corp. (SAIC) has launched CloudScend™, a solution of integrated platform automation tools, security protocols and processes to help federal agencies plan for and accelerate the migration of large-scale workloads to the cloud and innovate further once they’re…
We are pleased to announce that WANT Branding has been recognized as one of the Best Branding Agencies of 2021 by Digital.com, a leading independent review website for business tools, products, and services. The top branding agencies were selected through…
WANT worked with the team to explore various branding and naming strategies prior to re-launch https://www.nojitter.com/analyst-insight/cisco-rebrands-webex-aligns-it-company-mission
Nationwide Mutual Insurance Company, one of the largest insurance and financial services companies in the U.S. announced the launch of Spire, a spinoff carrier which can deliver a quote in 60 seconds and will predominantly base rates on the policyholder’s…
By Jonathan Bell, CEO & Founder at WANT Branding During a coffee break at TED in 2016, I struck up a random conversation with another TEDster, Eric Hirschberg, CEO/Activision. After exchanging a few pleasantries, I pointed to a logo on…
The 10 things every entrepreneur and CMO needs to know about when & how to rename a company or product. By Jonathan Bell, Founder WANT Branding Over the last thirty days, numerous iconic brands like Aunt Jemima and Uncle Ben’s…
There are three groups of people to consider when embarking the naming process: 1. Decision-maker group: This is the core team who'll decide on the brief, review name candidates and be the main day to day group to work with…
On Monday, June 8, the new Alphia brand was officially announced after the merger of CJ Foods and American Nutrition, Inc. The company is a co-manufacturer of super-premium pet foods working with brands like Chewy, PetSmart, Smucker’s and Walmart Pure…
Bringing brands to life is what we do, so we can’t help but tip our hats (or in this case golf clap) when a great brand is born. Bad Birdie is an apparel company bringing a more expressive style to…