Category: Uncategorized

  • June 20, 2018
    Naming your business right can make or break your company. A good company name is essential to a healthy brand’s…
  • January 21, 2018
    Anheuser-Busch InBev is adding another brand to its craft-and-import-focused, “high-end” portfolio with the launch of Veza Sur Brewing Co. this…
  • April 28, 2017
    As our means of acquiring news and information continue to digitize, so do the media outlets who provide us with…
  • January 23, 2017
    Would the movies ‘Fantastic Beasts and Where to Find Them” and “Rogue One” have performed as well at the box…
  • January 16, 2017
    There are many brands whose promise or promises are universally felt or received. Drink a Starbucks espresso and you’ll get…
  • October 16, 2016
    As brands get more sophisticated and expand their appeal to meet the needs of different consumers, brand-owners must create nomenclature…
  • April 19, 2016
    We like, buy and fall in love with brands because they provide benefits. Coke refreshes, Nike helps us win, and…
  • April 11, 2016
    When clients hire a brand naming agency, they often perceive that what they’re buying is names – name ideas that…
  • April 9, 2016
    Clients often ask: is a ‘brand positioning’ or a ‘brand idea’ the same as a ‘tagline’? In short, the answer…
  • April 5, 2016
    The following things are forgotten 5 minutes after a decision is made about what to name a product, company or…