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Three Simple Steps To Name Your Business
June 20, 2018
Naming your business right can make or break your company. A good company name is essential to a healthy brand’s…
Want Named Veza Sur Brewing Co To Open In Wynwood
January 21, 2018
Anheuser-Busch InBev is adding another brand to its craft-and-import-focused, “high-end” portfolio with the launch of Veza Sur Brewing Co. this…
Huffpost’s Bold New Look
April 28, 2017
As our means of acquiring news and information continue to digitize, so do the media outlets who provide us with…
Fantastic Brands And Where To Find Them | Want Branding
January 23, 2017
Would the movies ‘Fantastic Beasts and Where to Find Them” and “Rogue One” have performed as well at the box…
Modulating Your Brand’s Promise
January 16, 2017
There are many brands whose promise or promises are universally felt or received. Drink a Starbucks espresso and you’ll get…
Good, Better, Best
October 16, 2016
As brands get more sophisticated and expand their appeal to meet the needs of different consumers, brand-owners must create nomenclature…
The Ripple Effect
April 19, 2016
We like, buy and fall in love with brands because they provide benefits. Coke refreshes, Nike helps us win, and…
The Value of a Great Naming Agency
April 11, 2016
When clients hire a brand naming agency, they often perceive that what they’re buying is names – name ideas that…
Brand Idea vs Tagline
April 9, 2016
Clients often ask: is a ‘brand positioning’ or a ‘brand idea’ the same as a ‘tagline’? In short, the answer…
Quickly Forgotten
April 5, 2016
The following things are forgotten 5 minutes after a decision is made about what to name a product, company or…
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