Anheuser-Busch InBev is adding another brand to its craft-and-import-focused, “high-end” portfolio with the launch of Veza Sur Brewing Co. this summer in Miami. The beverage megacompany has tapped Colombia’s Bogota Beer Company and Oregon’s 10 Barrel Brewing for the collaboration.…
As our means of acquiring news and information continue to digitize, so do the media outlets who provide us with news stories. The Huffington Post, provisionally known as HuffPost has officially adopted their informal title along with a bold modern…
Would the movies ‘Fantastic Beasts and Where to Find Them” and “Rogue One” have performed as well at the box office if J.K. Rowling and Star Wars were not endorsing these titles?
There are many brands whose promise or promises are universally felt or received. Drink a Starbucks espresso and you’ll get a moment to yourself, a little breather, a minute to reflect, as well as a little pick me up from…
As brands get more sophisticated and expand their appeal to meet the needs of different consumers, brand-owners must create nomenclature systems to help differentiate and to help customers determine if they want the low end, the middle or the high…
We like, buy and fall in love with brands because they provide benefits. Coke refreshes, Nike helps us win, and LinkedIn helps us to connect and cultivate our professional networks. But where do a brand’s benefits begin and end? When…
When clients hire a brand naming agency, they often perceive that what they’re buying is names – name ideas that they probably couldn’t have thought of themselves. However, this doesn’t reveal the true value proposition of what a great naming…
Clients often ask: is a ‘brand positioning’ or a ‘brand idea’ the same as a ‘tagline’? In short, the answer is ‘no’. But, in truth the answer is ‘sometimes’. I’ll get to that in a moment. Brand positioning or brand…
The following things are forgotten 5 minutes after a decision is made about what to name a product, company or service Any negative connotations or concerns with the name Any other candidates that were considered Internal bickering about preferred name…
One of the key challenges in Naming is finding peace of mind in a decision. Too often, it’s easy to go back to the well, to keep exploring ideas, looking for the ‘B.B.D.’ (bigger better deal). It’s easy to think…