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Author:
bbenedini
Exogenic Shock
March 19, 2020
Brand name creation involves massive amounts of due diligence. Legal and trademark checks in all countries of use, along with…
Branding Considerations for Mergers & Acquisitions
January 24, 2020
Branding is perhaps the most overlooked aspect of mergers and acquisitions. This relegation of the brand is a missed opportunity…
Looking For Brand Clarity in 2020?
January 13, 2020
Brand success can only be achieved if you create a clear verbal definition of your brand – what you stand…
Best & Worst Names from CES 2020
January 13, 2020
This week was CES aka the Consumer Electronics Show, the gargantuan technology conference where 200,000 attendees descend on Vegas for…
Company Naming vs Branding – What’s the Difference?
October 3, 2019
Branding your business name, i.e., coming up with a catchy business name is the first and the most important step…
6 Steps for Coming up with a Great Brand Name
July 24, 2019
Coming up with a brand name might sound like a difficult task, and honestly, it kind of is. As you…
6 IN 60 // Six Insights in Sixty Seconds:
Brand Identity Guideline
May 24, 2019
1. Start with why Why are you creating a logo or considering a logo refresh? It may be for strategic…
6 IN 60 // six insights in 60 seconds:
Brand Messaging Guideline
May 22, 2019
1. Messaging equals three things Messaging is about creating clarity around the brand’s positioning to key audience stakeholders. Messaging is…
6 in 60 // six insights in sixty seconds:
Brand Positioning
April 19, 2019
1. Positioning is not a tagline A brand positioning is the 1-5 words that define what you stand for and…
WANT Branding Named #1 Branding Company Worldwide
April 18, 2019
WANT Branding Named Best Branding & Naming Agency on Clutch Worldwide and Locally Want Branding is excited to announce that…
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