Brand name creation involves massive amounts of due diligence. Legal and trademark checks in all countries of use, along with linguistic and cultural checks to help ensure naming ‘fails’ don’t happen. But sometimes, exogenic factors (i.e. outside forces) have an…
Branding is perhaps the most overlooked aspect of mergers and acquisitions. This relegation of the brand is a missed opportunity to communicate a new, compelling vision for the merged entity. In a 2006 study of over 200 M&A’s, MIT Sloan…
Brand success can only be achieved if you create a clear verbal definition of your brand – what you stand for, why you matter and why your audiences should care about you. [3 MIN READ] It’s a new year, a…
This week was CES aka the Consumer Electronics Show, the gargantuan technology conference where 200,000 attendees descend on Vegas for three days of show and tell, schmoozing and parties. Companies have spent countless hours dreaming up some of the coolest,…
Branding your business name, i.e., coming up with a catchy business name is the first and the most important step in developing a brand that can sufficiently take up space, hopefully a permanent one, in your desired market. However, a…
Coming up with a brand name might sound like a difficult task, and honestly, it kind of is. As you get your company on its feet, the name you choose for your brand carries a lot of weight as it…
1. Start with why Why are you creating a logo or considering a logo refresh? It may be for strategic reasons such as a new brand, a name change, a corporate merger, or spin-off. Or, it could simply be the…
1. Messaging equals three things Messaging is about creating clarity around the brand’s positioning to key audience stakeholders. Messaging is usually comprised of three things: messaging matrix, tone of voice guidelines and writing style. 2. Start at the top Brand…
1. Positioning is not a tagline A brand positioning is the 1-5 words that define what you stand for and why people should care about you. A strong positioning reflects what you want people to think of when they see,…
WANT Branding Named Best Branding & Naming Agency on Clutch Worldwide and Locally Want Branding is excited to announce that we have been ranked by Clutch across multiple categories and locations for our excellence in branding. “We’re immensely proud to…