April 11, 20191. More than “houses” David Aaker’s famous edict of "House of Brands" vs. "Branded House" is a neat way of…
April 10, 20191. CONFIRM THE MOST IMPORTANT DECISION-MAKERS Before you do anything, figure out who needs to be involved. Who’s in charge?…
March 22, 2019Last year, Amazon raised eyebrows when it announced a healthcare venture with Berkshire Hathaway and JPMorgan Chase. It was still…
November 16, 2018In 1795, history was made when distiller Jacob Beam sold his first barrel of whiskey "Old Jake Beam Sour Mash"…
November 2, 2018Underneath the immortal Shakespearean headline were several major corporate name-change news stories. First WeightWatchers, announced a name change to two…
June 20, 2018Naming your business right can make or break your company. A good company name is essential to a healthy brand’s…
January 21, 2018Anheuser-Busch InBev is adding another brand to its craft-and-import-focused, “high-end” portfolio with the launch of Veza Sur Brewing Co. this…
April 28, 2017As our means of acquiring news and information continue to digitize, so do the media outlets who provide us with…
January 23, 2017Would the movies ‘Fantastic Beasts and Where to Find Them” and “Rogue One” have performed as well at the box…
January 16, 2017There are many brands whose promise or promises are universally felt or received. Drink a Starbucks espresso and you’ll get…