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Category:
Naming
Branding Spire
December 11, 2020
Nationwide Mutual Insurance Company, one of the largest insurance and financial services companies in the U.S. announced the launch of…
Best & Worst Names from CES 2020
January 13, 2020
This week was CES aka the Consumer Electronics Show, the gargantuan technology conference where 200,000 attendees descend on Vegas for…
Company Naming vs Branding – What’s the Difference?
October 3, 2019
Branding your business name, i.e., coming up with a catchy business name is the first and the most important step…
6 Steps for Coming up with a Great Brand Name
July 24, 2019
Coming up with a brand name might sound like a difficult task, and honestly, it kind of is. As you…
6 in 60 // Six Insights In Sixty Seconds: Brand Naming
April 10, 2019
1. CONFIRM THE MOST IMPORTANT DECISION-MAKERS Before you do anything, figure out who needs to be involved. Who’s in charge?…
‘What’s in a Name?’ barked a headline on CNN.com last week
November 2, 2018
Underneath the immortal Shakespearean headline were several major corporate name-change news stories. First WeightWatchers, announced a name change to two…
Three Simple Steps To Name Your Business
June 20, 2018
Naming your business right can make or break your company. A good company name is essential to a healthy brand’s…
Want Named Veza Sur Brewing Co To Open In Wynwood
January 21, 2018
Anheuser-Busch InBev is adding another brand to its craft-and-import-focused, “high-end” portfolio with the launch of Veza Sur Brewing Co. this…
The Value of a Great Naming Agency
April 11, 2016
When clients hire a brand naming agency, they often perceive that what they’re buying is names – name ideas that…
Naming for “peace of mind”
March 7, 2016
One of the key challenges in Naming is finding peace of mind in a decision. Too often, it’s easy to…
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