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Branding Spire

Nationwide Mutual Insurance Company, one of the largest insurance and financial services companies in the U.S. announced the launch of Spire, a spinoff carrier which can deliver a quote in 60 seconds and will predominantly base rates on the policyholder’s…

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Best & Worst Names from CES 2020

This week was CES aka the Consumer Electronics Show, the gargantuan technology conference where 200,000 attendees descend on Vegas for three days of show and tell, schmoozing and parties. Companies have spent countless hours dreaming up some of the coolest,…

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