Nationwide Mutual Insurance Company, one of the largest insurance and financial services companies in the U.S. announced the launch of Spire, a spinoff carrier which can deliver a quote in 60 seconds and will predominantly base rates on the policyholder’s…
This week was CES aka the Consumer Electronics Show, the gargantuan technology conference where 200,000 attendees descend on Vegas for three days of show and tell, schmoozing and parties. Companies have spent countless hours dreaming up some of the coolest,…
Branding your business name, i.e., coming up with a catchy business name is the first and the most important step in developing a brand that can sufficiently take up space, hopefully a permanent one, in your desired market. However, a…
Coming up with a brand name might sound like a difficult task, and honestly, it kind of is. As you get your company on its feet, the name you choose for your brand carries a lot of weight as it…
1. CONFIRM THE MOST IMPORTANT DECISION-MAKERS Before you do anything, figure out who needs to be involved. Who’s in charge? and when the right time is to engage different stakeholders? With corporate names, the final name decision will eventually go…
Underneath the immortal Shakespearean headline were several major corporate name-change news stories. First WeightWatchers, announced a name change to two letters (‘WW’), then on Weds, DunkinDonuts declared that the business would be called Dunkin dropping the Donuts descriptor. CNN also…
Naming your business right can make or break your company. A good company name is essential to a healthy brand’s lifetime. While names such as Pinterest might seem random and lucky for catching on and becoming verbs, they’re not. What…
Anheuser-Busch InBev is adding another brand to its craft-and-import-focused, “high-end” portfolio with the launch of Veza Sur Brewing Co. this summer in Miami. The beverage megacompany has tapped Colombia’s Bogota Beer Company and Oregon’s 10 Barrel Brewing for the collaboration.…
When clients hire a naming agency, they often perceive that what they’re buying is names – name ideas that they probably couldn’t have thought of themselves. However, this doesn’t reveal the true value proposition of what a great naming agency…
One of the key challenges in Naming is finding peace of mind in a decision. Too often, it’s easy to go back to the well, to keep exploring ideas, looking for the ‘B.B.D.’ (bigger better deal). It’s easy to think…