Helsinki, Finland – WithSecure™ today announced that it has won a Program of the Year Award for the launch of its new B2B brand. The Program of the Year (PoY) Award winners are being recognized at B2B Summit EMEA 2022, being held in London, UK.

B2B Summit EMEA is the premier event for B2B marketing, sales, and product leaders to align their growth strategies with the latest research, models, and frameworks — all designed with B2B organizations’ priorities in mind.

WithSecure™ won the PoY Award for creating and launching a new B2B brand, and it was achieved by using a novel crowd-sourced approach of engaging a large group of employees, customers, partners, and other stakeholders from day one.

“This award is recognition of the success we have had with creating our distinctive, new B2B brand in a very tight timeframe of less than twelve months. Our brand project was done in the spirit of collaboration, and that same spirit is what continues to drive our company brand story of good partnership. This award belongs to all of us at WithSecure,” said WithSecure™ Chief Marketing Officer Ari Vänttinen.