PRO Unlimited, an Integrated Workforce Management (IWM) platform provider, today announced that it is changing its name to Magnit™, effective immediately. The name change is part of a larger rebranding effort to showcase the company’s commitment to stewarding the next era of work. The new name comes with a tagline—The Evolution of WorkTM—which speaks to the company’s mission to empower every worker and organization across the globe to be exceptional at work. WANT Branding was also tasked with creating a new messaging framework and identity for the company.
“The nature of work itself is changing, and our company is evolving alongside it,” said Kevin Akeroyd, CEO of Magnit. “For the past 30 years, PRO Unlimited has been known for its work shaping the direction of the contingent workforce industry alongside some of the world’s most notable brands. We have evolved from a professional services company into an industry-leading integrated workforce management platform, connecting companies with the best talent while helping them get ready for the evolution of work. We believe Magnit fully embodies who we are today and reflects our vision for the future.”