Since its inception nearly four decades ago, ES Windows has emerged as a leading figure in window design, manufacturing, and installation. Over the years, their reach extended beyond just windows as they ventured into comprehensive architectural solutions, creating some of…
In the ever-evolving digital age, logos serve as powerful symbols that represent the essence of a brand. A logo is the foundation of a brand’s identity and separates it from its competitors. While logo trends don’t drastically change from year…
Bob Kahn, Partner at WANT Branding, co-chaired the 8th annual Marketing Hall of Fame, held on June 7th in New York City. The 2023 Inductees are: Dan Ariely, Professor of Behavioral Economics, Duke University Chris Capossela, Microsoft’s Executive Vice President…
Cisco is one of the pioneering brands of Silicon Valley. They have manufactured and sold the networking hardware and software that powers the internet for decades. But the internet, and Cisco’s business, have rapidly evolved. Today, new technologies and advancements…
– It’s not time for cutbacks or standing still For over a year, economists have been waiting for a recession to arrive—but it keeps standing them up, and some say it might be called off completely. The resilience of the…
The word "brand" traces its origins in Old Norse, a language spoken by the Vikings in Scandinavia during the Viking Age (793-1066 AD). The Old Norse word "brandr" meant "to burn" and was initially used to mark livestock with a…
Imagine this: you're walking through the aisles of your favorite store when your eyes meet a familiar sight—the Swoosh. Instantly, you know it's Nike. But wait, it's not only Nike; it’s Air Jordan, Converse, and Hurley, all comfortably nestled under…
Today Ascertain, a revolutionary collaboration between Aegis Ventures and Northwell Holdings, announced a seed funding round to launch Optain, an artificial intelligence company that enables early identification and disease prevention through retinal imaging. WANT was pleased to partner with Aegis…
In today's fast-paced and competitive business environment, creating a distinctive brand is incredibly important in times good and bad. A great brand can allow companies to improve existing customer loyalty, retain and recruit great talent, and ultimately win more business…
As part of its efforts to become a leading private equity player in Europe, Apax Partners sas, based in Paris, has changed the name of its company to Seven2. Apax Partners invests in high-potential small and medium-sized companies in France…