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Brand New! ES Windows reveals new brand identity

Since its inception nearly four decades ago, ES Windows has emerged as a leading figure in window design, manufacturing, and installation. Over the years, their reach extended beyond just windows as they ventured into comprehensive architectural solutions, creating some of…

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Logo Design Trends in 2023

In the ever-evolving digital age, logos serve as powerful symbols that represent the essence of a brand. A logo is the foundation of a brand’s identity and separates it from its competitors. While logo trends don’t drastically change from year…

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Branding In An Economic Downturn

– It’s not time for cutbacks or standing still For over a year, economists have been waiting for a recession to arrive—but it keeps standing them up, and some say it might be called off completely. The resilience of the…

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Origins of Branding

The word "brand" traces its origins in Old Norse, a language spoken by the Vikings in Scandinavia during the Viking Age (793-1066 AD). The Old Norse word "brandr" meant "to burn" and was initially used to mark livestock with a…

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Amplifying Your Brand: The Power of Podcasts

In today's fast-paced and competitive business environment, creating a distinctive brand is incredibly important in times good and bad. A great brand can allow companies to improve existing customer loyalty, retain and recruit great talent, and ultimately win more business…

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Brand New! Apax Partners is now Seven2

As part of its efforts to become a leading private equity player in Europe, Apax Partners sas, based in Paris, has changed the name of its company to Seven2. Apax Partners invests in high-potential small and medium-sized companies in France…

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