Want Branding

Three Simple Steps To Name Your Business

Click on the link after the blurb below to check out our founder’s interview at TED, talking about the basics of naming:

Your brand name is probably one of the most important tools you have to shape the perception of your business or product. And if you’ve ever tried to come up with a business name, you know how tough it can be.

So we got the guy who named Sirius Satellite Radio, Cingular Wireless and Gillette’s Mach3 razors to share his three simple steps to naming your business.

Link to full interview (SoundCloud)

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