July 28, 2020By Jonathan Bell, CEO & Founder at WANT Branding During a coffee break at TED in 2016, I struck up…
July 21, 2020The 10 things every entrepreneur and CMO needs to know about when & how to rename a company or product.…
July 13, 2020There are three groups of people to consider when embarking the naming process: 1. Decision-maker group: This is the core…
June 12, 2020On Monday, June 8, the new Alphia brand was officially announced after the merger of CJ Foods and American Nutrition,…
June 10, 2020Bringing brands to life is what we do, so we can’t help but tip our hats (or in this case…
April 21, 2020Ansira Partners, Inc. an independent global marketing services and solutions company, announced the completion of the acquisition of the CDK…
March 19, 2020Brand name creation involves massive amounts of due diligence. Legal and trademark checks in all countries of use, along with…
January 24, 2020Branding is perhaps the most overlooked aspect of mergers and acquisitions. This relegation of the brand is a missed opportunity…
January 13, 2020Brand success can only be achieved if you create a clear verbal definition of your brand – what you stand…
January 13, 2020This week was CES aka the Consumer Electronics Show, the gargantuan technology conference where 200,000 attendees descend on Vegas for…
